Everybody has been trying their luck with digital marketing. The important tools in digital marketing are search engines, social networks, advertising platforms, and websites, and others which is explained below one by one:
A search engine is an information retrieval system that gathers data from various sources on the internet and presents it to users. The most famous examples of this type of system are Google, Bing, and Yahoo!
Google has been the market leader since as early as 2009 with a global market share of over 80%, followed by China-based Baidu. In 2015, Google was still the undisputed market leader in every region except Japan where Yahoo!
SEO stands for search engine optimization. It is the process of structuring websites and web content to rank higher in search engines like Google, Yahoo! or Bing. Search engines rely on keywords that users input into their systems to categorize sites based on the subject matter. The better optimized a website is for certain keywords, the higher it will rank in search results.
Well, you need to promote it for people to know that your company even exists! Many people create their own websites but they never actually promote them at all. This is why you don’t see others with similar businesses doing as well as you are…. because their websites aren’t being viewed by anyone else…. so, if you have an online business, how do we get free traffic?
One thing about using social media is that it gives a sense of a personal connection between your business and its customers. You can also attain feedback from customers about what they think about your company through social media, where you cannot when they simply visit your website.
However, many people do not know how to use social media properly in making sales or increasing their web traffic unless they use automation tools such as the ones we provide.
Also Read: How to Choose the Right Digital Marketing Certification Course Online?
Running ads on Google using AdWords is probably one of the most effective marketing strategies for businesses that have a lot of money to spend because it automatically targets people who are actually looking for that specific product/service.
A tip would be to set up conversion tracking so that you can see if all those people who clicked on your ad actually purchased something. this way you know if your ads are effective or not…
Social networks are online services offering means for communication and interaction among people who share interests, activities, backgrounds, or real-life connections. Facebook and Twitter are the best-known social networks.
An advertising platform or ad server is an internet-based system that delivers digital ads to websites, mobile apps, and other properties.
A website is a collection of information available on the World Wide Web, indexed by web search engines and other tools, and easily accessible through the Internet using a web browser like Firefox or Google Chrome. The term “website” refers to the actual physical files in the format used by computers to store web pages (which is the same format used by web servers) and not to the delivery platform of the website.
WordPress is an award-winning content management system (CMS). It powers millions of websites and we like it because it’s easy to use, super flexible, and open-source — which means that it’s constantly being improved by thousands of developers worldwide. The latest version of WordPress includes a ton of great new features like video headers, galleries that look amazing on any device, plenty of customization options, and dozens of other cool perks.
Social media marketing (SMM) is a form of internet marketing that creates, optimizes, and promotes web pages on social networks to achieve a company’s business objectives. SMM can include activities such as posting images or videos on social profiles, sharing other content from the web, adding followers or likes to relevant social contacts, and advertising through sponsored posts.
Search engine marketing (SEM) is an online advertising service that enables businesses to increase brand awareness, brings traffic to a website by increasing search rankings in search engines. SEM also encompasses pay-per-click advertisements, e-mail banners ads, and many other ways of engaging with target consumers.
Examples of digital marketing tools are search engine optimization, AdWords, Facebook ads, Twitter ads, etc. These types of online advertising have gained popularity due to growth in investment in technology and their low costs for companies(6). They have been proven to be efficient in reaching targeted audiences and have provided better customer service and higher return on investment (ROI) for companies.
I think there is no need to explain each term once again. The aim of this was to give you a brief introduction to the digital marketing world and help you understand what everything means when someone mentions them in chats or in forums.
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