How Live Online Shopping is Changing the Way Brands and Buyers Connect

As Live Shopping in the USA grows in popularity, it is becoming a realistic alternative for brands looking to increase their client base and brand recognition while also boosting profit. For many years, this has been a popular method of buying in China, boosting e-commerce income. E-commerce accounts for about 35% of overall retail sales in China, the highest proportion in the world. Other areas of the globe, such as portions of Europe, particularly Live Shopping in the United States, have started to introduce Live Video Shopping but have not yet had the same success as China; in 2019, the United States earned about $1 billion from Live Video Shopping. More brands are likely to attempt to profit on the sales that live stream selling may offer as the globe shifts to more e-commerce transactions.

Retail Customer Behavior Has Shifted: Retailers Must Rebuild Responsibly and Resiliently

Consumer habits have shifted, and the changes are here to stay. With COVID-19 upending customers’ lives and long-term trends accelerating in a matter of weeks, there have been significant and long-lasting changes in the way people live, work and buy.

A new consumer study shows that habits established during the crisis will last well beyond it, irreversibly altering the beliefs, attitudes, and behavior of consumers.

As retail and leisure facilities reopen, we investigate how customers are rearranging their lives to accommodate this new reality—and the consequences for businesses.

The retail sector has faced difficulties in the past, but none have been as severe as the present epidemic. Long-term trends have increased, and retail customers’ purchasing habits and shopping habits have permanently altered.

Retailers have reacted quickly with new goods and services, new methods of doing business, and some remarkable demonstrations of creativity. Employee and consumer responsibility has never been more essential, according to studies, and consumers have high expectations of medium and tackling significant consumer problems.

Marketing Through Influencers

Influencer marketing is a strategy used by businesses to promote their goods via prominent public personalities who have a similar target demographic.

A baby apparel company, for example, might collaborate with a parent whose brand is on motherhood and her children. A video game business would collaborate with a well-known eSports player. Influencers may be superstars, such as actors and singers, or they can be content producers.

Influencer marketing offers up a slew of opportunities for live commerce. There are many ways by which brands can leverage influencer marketing. One common option is to have these influencers unbox your goods live or do a live product demonstration. This enables the audience to see their genuine emotions and first impression of your goods.

In Live Commerce, a Little Additional Effort May Go a Long Way.

Because live commerce has so many possible use-cases, it is critical to understand which best practices are most relevant to yours. That’s why we’ve compiled a few pointers for making the most of live commerce. Let’s have a look at them.

Create Excitement

Creating anticipation for a live shopping show is an excellent method to guarantee attendance. Create postings in the run-up to your live shopping show to tease the introduction of a new product, product line, or even exciting news. Make the contents of your live show seem like insider information that your audience will find difficult to refuse.

Furthermore, running a live stream countdown can also assist to create excitement among audiences.

Make Collaborations Strategic

As previously said, influencers may play a significant role in live commerce. Make partnerships as strategic as possible to capitalize on the impact and following of prominent personalities.

Make sure you choose influencers that share your target demographic and brand values. 

Engage the Audience

Keep your audience interested in your live shopping show to maintain your viewership and create more meaningful relationships.

Using a live streaming shopping platform with a chat function is an excellent method to engage the audience. This also enables you to do Q&As and other interactive activities that bridge the gap between you and your audience.

Make Use of Giveaways

Giving special freebies to people who are attending your live shopping show is one method to encourage viewers to tune into your live commerce streaming. This will engage and entice people to join your live shopping show.

Even if you spend $50 on goods to give away, consider it an investment in the additional sales you’ll earn as a consequence of the live broadcast.

Publicize Your Livestream Shopping Sessions

You cannot have a successful live shopping stream if you don’t have an audience. Building a community takes time and work, so you’ll probably need to conduct some marketing research before your first live shopping show.

Partnership with influencers is an effective match for Livestream shopping. Having a well-known personality demonstrate your goods and highlight important features and advantages may help drive sales while also making some buzz ahead of a live shopping show.

Conclusion: Selecting the Best Platform for Livestream Shopping

The last element of the jigsaw is deciding on the appropriate live-streaming shopping platform.

Channelize.io, a best-in-class live streaming shopping platform, handles everything for you! 

You will improve your conversion rate by offering your customers a better shopping experience. Furthermore, the real-time aspect creates a feeling of exclusivity and excitement, which in turn will attract new customers.

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