Among all social media platforms, Instagram is a sweetheart in helping businesses to grow. It has over one billion active users every month, with almost half following different business organizations. As it keeps evolving, Instagram is becoming a powerful marketing tool for businesses looking to improve their presence and visibility. So, you will be doing your business a disservice if you do not join Instagram among the many social media platforms. Plus, you can buy Instagram followers as you get started to boost your page. Below are reasons why the Instagram platform is vital for your business.
Instagram makes it possible to get the users to your online stores through the commercial posts where you can add tags to products on photos with links to product descriptions, price and has a shop now feature. Plus, now consumers look to fellow consumers to inform their purchasing decisions since the world has shifted to social media for business. Plus, now consumers look at each other and influencers before buying a product or service. Not like in the past where they were looking at companies. Also, most Instagram users purchase based on what they saw browsing the app. Thus, you need to incorporate Instagram as part of your social media marketing so to plan your media strategy in a better way.
Every brand’s dream is for their customer to know that they exist and can go back for more business from them. Social media and especially Instagram, most businesses can learn and get to hear the opinions of their customers. Also, most Instagram users want to be associated with the best posts that they would comment, like, and share. The better quality content you share, the more likes you get and the more visible you become. Furthermore, you can increase your number of likes in various ways. For instance, hosting content and giveaways’, writing compelling bios, SEOs curation of content from users, and providing links to full completion, among others.
Instagram is among the most popular of all social networks. Most of its users are outside the United States. Around 40% are millennials, and at least 35% check their Instagram feed multiple times a day. You can measure engagement on Instagram by likes, shares, comments that are ten times more than on Facebook. Fifty times more than Pinterest and 85 times more than Twitter. Therefore, with this information available for businesses to learn more. It is easy for businesses, both small and large, to be successful on Instagram with a dedicated Instagram marketing strategy.
Social media has both influencers and viewers. Most of these influencers are celebrities. They promote a brand or product and drive it to become mainstream. When you get an excellent Instagram influencer, it will take your marketing efforts and sales to better levels. As a result, since they help penetrate demographics you would not reach, they increase your return on investment. A well-known influencer spreads the word on your product or service to millions of followers by sharing a few posts. However, watch out for the wannabe influencers with fake accounts.
The best-known brands such as Pepsi and Nike have leveraged the power of Instagram for their businesses. Thousands of small businesses are also thriving on the platform. Also, the tourism sector is an example of an industry that has grown on Instagram, with more people discovering new travel destinations and places to explore. So, Instagram has also updated its platform to support this booming business in tourism by including features where businesses can add book and reserve buttons to their feeds. Instagram provides you with the freedom and flexibility to launch your campaigns. You can take your time in creating quality content, which is guaranteed to get you the most engagements. For example, certain small businesses reveal new products bit by bit. Before showing the product itself, you can start with a silhouette, then a featurette on the custom packaging and boxes. Each step raises the customers’ curiosity, increasing engagement with each succeeding thematic post.
New businesses can be intimidated by competitive organizations at first. But by the correct use of hashtags, you can separate your company from the herd. Hashtags are keywords summarizing the message on your Instagram post. Hashtags will make your company recognizable to a bigger audience. Small businesses will not have strength in numbers like some big companies, but positive progress is catching up with the trend by direct marketing and publishing themselves. Plus, they share visual moments of aligning these moments to a specific hashtag.