When considering your options for when, where, and how you might want to use social media networking platforms, you really do have a lot of options to choose from. For example, you can use Instagram to market your brand online visibly and nicely, gain a loyal following, and build an audience that supports your business.
As brands continue to reach out to their audiences, particularly millennials, Instagram remains a popular platform. In fact, more businesses and brands are now on Instagram than ever before, and through the use of original content and influencer marketing, they are now getting in touch with more audiences than ever before.
Instagram’s new features, together with its large user base and marketing tools, make it a valuable tool that cannot be ignored beyond 2022. Instagram is the largest and most popular social media platform to gain popularity.
Globally, it ranks sixth among the most popular mobile apps with over one billion monthly active users. And with more people joining the social platform daily, there is a massive need for more followers and user engagement on all accounts. This is leading to more people wanting to get authentic Instagram followers, versus putting in the time and effort to slowly grow their following over time organically.
Instagram is ideal for social media marketing, not just because of its massive audience. It is also important that the platform promotes visual content and video.
Here are a few tips to increase engagement on Instagram, but many other things to consider.
1. Tell Stories with Instagram Carousels
Carousels are the best-performing type of Instagram content, as determined by an Instagram engagement study.
People are more selective with the brands they interact with nowadays, and Instagram carousels are the post type that best tells a story. The more stories and original content you come out with, the more your audience will engage and learn about you.
Brands must create emotional relationships with customers and move from a product-centered strategy to one that adds value to their community and communicates the brand’s values to make people think.
2. Use Relevant and Trending Instagram hashtags
Digital marketers are still interested in Instagram hashtags, so an article on how to increase Instagram engagement cannot forget about them.
In general, the purpose of using hashtags in an Instagram post is to increase exposure and engagement. And if one is having a hard time finding the best ones to use, there are plenty of Instagram hashtag generators to choose from.
You should test how industry-specific hashtags work for you if you’re trying to increase Instagram engagement. If you’re interested in uncovering the right hashtags, keep an eye on your competitors.
Another good idea for hashtags is to make sure you are taking advantage of trending topics and world events that might be trending for the first time. It’s also a good idea to see what hashtags are listed at the top of Twitter feeds and use them on IG as well.
3. Add a Link to Instagram Stories
This is one of Instagram’s biggest updates for brands below this following who dreamed of using this feature to increase website traffic and engagement on Instagram as well using this feature.
Also, Instagram lets you add custom text to your link stickers, and it will be fascinating to see how this affects the brand’s ability to get more traffic from Instagram. Consistency is needed not only for Instagram posts but for Instagram stories.
In short, the easier you make the process of navigation through your social media profile and outbound links or site content, the more likely you are to see that type of engagement take place.
4. Go Live
Recently, Instagram has seen a massive increase in video content on all major social networks.
Therefore, you should not overlook the importance of incorporating videos into your content mix for Instagram if you’re looking for ways to increase engagement.
Videos are a great way to deliver your brand’s messages in a more condensed time frame. They are more immersive and easier to consume than text, and they are much faster.
When going live on your IG, be sure to consider the many different geographic locations around the world. It might be nighttime in your area, but the day is just getting started in other parts of the world.
5. Experiment with Instagram Reels
If you want to use video content effectively on social media, it is also important to mention that diversity is very important.
A great feature of Instagram Reels is that it lets brands play around with creative ways of promoting their products.
Instagram Reels allows you to co-author content, facilitating collaboration, one of the most important marketing tactics. And the benefits don’t end there.
The Instagram Reels feature more often on the explore page, and with it, more exposure for your brand and a greater chance of becoming viral.
6. Make Instagram Visuals Savable
Instagram users are likely to save quotes and visuals that feature tips and tricks. By creating this type of content, you can give your community something extra. The added value is what online customers are looking for these days.
Help them use your products or services, offer them satisfactory experiences, and the results will soon follow.
In terms of increasing engagement on Instagram and results on social media, this is probably the most important lesson for brands to learn.
7. Promote Your Instagram Account on other Social Networks.
Using Instagram’s auto-post and cross-promotion tools, you can also get the word out about your Instagram channel.
You can now share content from Instagram to other social media accounts and more, bringing your followers from different social networks together.
Make sure not to cross-promote all your Instagram posts to other social networks, or you will end up ‘cannibalizing’ your content, making it unnecessary for your followers to visit your Instagram channel in the first place.
Getting the Most Out of Your Instagram Efforts
For your Instagram account to increase engagement, it should be taken to the next level by creating an Instagram content calendar and putting all your creativity into it. A good way to look at is by putting your profile in comparison to that of another two billion other accounts — and what makes yours special and unique.
You can increase engagement on Instagram by posting at peak times, using user-generated content, holding contests, writing strong captions, and many more techniques.
As an influencer, having unique and believable content is your most valuable commodity, as this is what businesses and brands look for when engaging social media influencers.
If you enjoyed this article, we also recommend you read through the many differences between Twitter and Instagram. Having a solid understanding of both will allow you to become a much better content creator and social media marketer.